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The Slow Season

It’s February and not much going on… This is the typical down time of the year on the sales side of things, but that does not mean you need to be slow as well!

Just because sales are not rolling in like they do around the holiday season, does not mean you can be complacent…. and well… sit on your butt! This is the time of year we should be doing everything we really wanted to do in Q3 and Q4 last year. Did you take notes and jot down all of your fantastic ideas? Get the notes out and let’s go!

This is the time of year where you can think about the upcoming seasons and even begin making updates to your website and online listings in preparation for this years holiday shopping season. Sound too early to be thinking that far a head? Think Twice!

As you may already know, a new listing can take a good while to soak into search indexing online. Whether it is with Etsy, your own website, amazon and more. The listings you put live now, will take up to 6 months to really start making movement on search results with the proper SEO and keyword descriptions. 6 months from now, puts us right back in holiday season prep! August is when we should be gearing up and making sure we have everything needed to fulfill orders that will be coming in in Q3 and Q4.

Always be thinking 6 months in advance or more. Use the Slow Season to your advantage and don’t let the lazy winter months get the best of you!

Cheers and Happy Creating!

The Trade House Crafts Team
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